The Vojin Popović most people are searching for today is a Montenegrin entrepreneur, born in Podgorica around 1993, who emigrated to New York in 2014 and founded Piece of Cake Moving and Storage in 2018. As of May 2026, his estimated net worth sits in the range of $5 million to $15 million, derived primarily from his ownership stake in Piece of Cake, which local Montenegrin media has described as a company valued at over $100 million. That valuation figure, if accurate, would imply a much higher personal net worth depending on his ownership percentage, but no verified equity split is publicly available, so the conservative owner-stake estimate above is the most defensible number right now.
Vojin Popovic Net Worth Estimate: Sources, Methodology, and Breakdown
Marko Beograd
7 May 2026
First, which Vojin Popović are we talking about?
The name Vojin Popović appears in at least three distinct contexts, and it's worth being clear about which one applies here. The historical figure is Vojin Popović (known as Vojvoda Vuk), a Serbian military commander born on December 9, 1881, who died on November 29, 1916. He is a figure of historical interest but has no financial profile in any modern sense. Separately, there is a holding company called "Vojin Popović" based in Novi Pazar, Serbia, which entered bankruptcy in 2005 and was eventually sold for roughly one million euros. That company is named after a person or family but is a corporate entity, not an individual whose personal net worth can be estimated. The living person who matches the search intent on a wealth-reference site is the Montenegrin-born entrepreneur Vojin Popović, CEO of Piece of Cake Moving and Storage, a US-based logistics and moving company headquartered in Long Island City, New York. UNICEF Montenegro confirmed his identity and role in a post dated May 6, 2026, and multiple regulatory filings, business directories, and media reports corroborate the connection.
What "net worth" actually means and why every figure is an estimate
Net worth is the difference between everything a person owns (assets) and everything they owe (liabilities). For a private business owner like Vojin Popović, the biggest single input is typically the value of his business equity, and that number is inherently hard to pin down for a private company. Unlike a publicly traded stock, there is no daily market price. Valuations rely on revenue multiples, comparable transactions, or self-reported figures in media interviews, all of which carry uncertainty. On top of that, personal cash holdings, real estate, and investments are rarely disclosed by private individuals who have no legal obligation to publish financial statements. This is why any net worth figure you find, including this one, should be understood as a structured estimate based on available public signals rather than an audited balance sheet.
His background and income sources, grounded in what's public
Vojin Popović arrived in New York from Podgorica in 2014 at approximately 21 years old. He founded Piece of Cake Moving and Storage in 2018, and the company is formally registered as "Piece Of Cake Moving + Storage LLC," with a formation date of July 23, 2024 in its current LLC structure and a principal address in Long Island City, New York. The US Federal Motor Carrier Safety Administration (FMCSA) registry lists Vojin Popović in connection with the company, which provides one of the more reliable regulatory anchors for his identity and role. He is listed as both Manager and Chief Executive Officer in business-profile filings.
The company operates in a high-volume urban moving market. New York City's moving industry is intensely competitive but generates substantial revenues from residential and commercial moves, storage rentals, and ancillary services. A well-run moving and storage company serving the New York metro area can generate tens of millions in annual revenue. The company's 2021 annual report, published under the "Makin' Moves" branding, confirms the 2018 founding and positions Piece of Cake as a growth-oriented business with documented philanthropic activity, including the May 2026 donation of $300,000 to UNICEF for Montenegro's first foster care centre, a figure reported by both UNICEF Montenegro directly and Borba.me.
The estimated net worth figure, with timeframe
As of May 2026, the most reasonable estimate for Vojin Popović's personal net worth is $5 million to $15 million. This is the range supported by available public signals when you apply standard private-company owner methodology. At the upper end, if the company valuation narrative reported in local Montenegrin media ("over 100 million euros") is even partially accurate and he retains a meaningful founder's stake, the true figure could be significantly higher. A celebrity-biography site (wikifamouspeople.com) assigned a 2019 estimate of $100K to $1M, but that figure predates the company's documented growth and philanthropy at scale, and the source provides no traceable methodology, so it should be treated as outdated and unreliable. The $5M to $15M range reflects the current evidence base as of today.
Breaking down the estimate: assets, income, and the assumptions behind each
Here is how the estimate is structured, and where each assumption comes from:
| Component | Estimated Contribution | Assumption / Source |
|---|---|---|
| Equity stake in Piece of Cake Moving + Storage | $4M – $12M | Montenegrin media reports company value at over $100M; assumed founder retains 10–20% equity, typical for a growth-stage service company |
| CEO salary and retained earnings | $500K – $1.5M | Estimated from comparable CEO compensation at private logistics companies in the New York metro market |
| Personal real estate (New York area) | $300K – $1M | Plausible for a New York-based executive; no public disclosure available |
| Cash and other investments | $200K – $500K | Residual estimate; no filings available |
| Liabilities (business loans, mortgage, etc.) | Unknown; assumed to reduce gross assets by 10–20% | Standard assumption for growth-stage company founders; no public filings |
The biggest variable here is the company equity. The local media figure of "over 100 million euros" in company value is a single data point from a Montenegrin outlet (Volim Podgoricu) and has not been corroborated by financial filings or an independent valuation. It may reflect revenue rather than enterprise value, or it may be an aspirational figure from a media interview. If the company is worth closer to $20 million to $40 million (a more conservative range for a private NYC-area moving company), Popović's net worth would sit closer to the lower bound of $3 million to $8 million. If the $100 million valuation is accurate, his stake could be worth considerably more. Both scenarios are plausible given what's public.
Public sources that support or challenge the estimate
The strongest public evidence for Popović's identity and professional standing comes from UNICEF Montenegro (May 6, 2026), the US FMCSA federal registry, Piece of Cake's own published annual report (2021), and the business filing records via BizProfile and PincusCo. These are all traceable and consistent. The $300,000 UNICEF donation is the single most significant data point for estimating financial capacity: a founder who can direct $300,000 from a company to an external philanthropy project in a single transaction has either personal or corporate liquidity in the millions, which is broadly consistent with the $5M to $15M range.
The main challenge to the estimate is the lack of public financial filings. Piece of Cake is a private LLC with no obligation to publish revenues, profits, or balance sheets. No SEC filings exist. No verified equity structure is public. The local media valuation is unverified. This means the estimate has wide confidence intervals, and readers should treat any specific number (including this one) as a structured approximation, not an audited figure. For comparison, other Balkan-origin entrepreneurs and public figures profiled on this site, such as Zvonimir Boban or Slobodan Zivojinovic, benefit from career earnings that are at least partially traceable through contracts and public club or tournament records. Some readers also search for Zvonimir Boban net worth to compare how wealth estimates differ between sports figures and private business owners. Popović's profile is more opaque because private business ownership leaves fewer public traces.
What could change his net worth, and how to find updates
Several factors could move Vojin Popović's net worth substantially in either direction over the next few years. If you are looking specifically for devito net worth balkan context, the most useful updates are changes in his stake, major funding, or acquisitions affecting Piece of Cake. On the upside: continued growth of Piece of Cake in the competitive New York moving market, a potential private equity investment or acquisition (common in fragmented service industries), or additional business ventures in Montenegro or the wider Balkans region. The UNICEF donation signals that the company is at a stage where it is building a public profile, which sometimes precedes a fundraising round or strategic sale. On the downside: the moving industry is vulnerable to housing market slowdowns (fewer home sales means fewer moves), regulatory changes in the trucking and logistics sector, or personal liability exposure from business litigation.
To find the most current information, the most practical steps are to check US business registries (New York Department of State, FMCSA) for updated filings on Piece of Cake Moving + Storage LLC, monitor Montenegrin business news outlets like Borba.me and eKapija for coverage of the company or its leadership, and watch for any announcements from UNICEF Montenegro or similar organizations that may include updated company or executive profiles. Google News searches for "Vojin Popović" and "Piece of Cake Moving" filtered to the past month will surface any recent media coverage. If a private equity deal or acquisition is announced, that would be the most reliable public signal of a verified company valuation and, by extension, a more defensible personal net worth estimate.
How to evaluate competing numbers you might find elsewhere
If you find a different net worth figure for Vojin Popović on another site, ask three questions before accepting it. For readers looking specifically for Valeri Bojinov net worth, make sure the sources clearly match the correct person and timeframe. First, which Vojin Popović does it actually describe? The name is shared by a historical military figure and a defunct Serbian holding company, so misattribution is a real risk. Second, what is the source and methodology? A figure pulled from a celebrity-biography aggregator without traceable inputs (like the $100K to $1M figure from 2019) carries essentially no evidentiary weight. Third, how old is the estimate? A company that has grown from a 2018 startup to a philanthropy-active business making six-figure donations by 2026 has changed dramatically. Figures from 2019 to 2022 are almost certainly understated relative to the current situation. The estimate on this page is grounded in the May 2026 evidence base and will be updated as new public information becomes available.
FAQ
How can I tell if a “Vojin Popović net worth” number is for the right person?
The most reliable way is to validate that the source is referring to the Montenegro-born entrepreneur linked to Piece Of Cake Moving + Storage LLC (Long Island City, New York) and not to the historical military commander or the defunct Serbian holding company. If the site cannot name the company, the role (Manager and CEO), or provide an identity anchor like FMCSA or UNICEF Montenegro, treat the net worth claim as unverified.
Why do net worth estimates for private-company founders like this one vary so much?
Because Piece Of Cake is a private LLC, public estimates typically can only approximate the founder’s ownership value (equity) and then translate it into personal net worth. If the company valuation figure is not tied to an actual financing round, acquisition, or filed cap table, you should expect a wide range (like $5M to $15M) rather than a single precise number.
Does the UNICEF $300,000 donation mean Vojin Popović personally is worth tens of millions?
A six-figure donation does not automatically mean the founder personally has six-figure liquid assets at that time. Many donations are funded by the operating company (corporate liquidity), retained earnings, or through earmarked programs, so the donation is a strong capacity signal but not direct proof of personal cash or bank balances.
What events would most likely cause his net worth estimate to jump or drop next?
Yes, but only if there is a credible public indicator of a change in ownership, such as a documented new investor, equity sale, merger terms, or an acquisition announcement specifying deal value and buyer structure. Without that, you are usually updating assumptions around growth rather than verifying actual equity value.
When media says the company is worth “over 100 million euros,” what does that number usually mean for personal wealth calculations?
Check whether the company number you are seeing refers to enterprise value, revenue, or revenue multiple. Valuations reported in media sometimes blur those concepts, so a headline “company value” may be unrelated to what the founder’s equity is actually worth after debts, leases, and other obligations.
Why are older net worth figures (for example, from 2019) often unreliable here?
A common mistake is treating an outdated celebrity-biography estimate as if it were comparable to an evidence-based private-owner method. Another mistake is mixing timeframes, since a company founded in 2018 and structured for growth by 2021 can be dramatically different by 2026, making older numbers likely understated.
What downside risks could reduce an estimate even if the business looks successful?
Watch for negative adjustments too. If there are large lawsuit settlements, contract losses, or serious regulatory issues in trucking and storage operations, personal net worth can be impacted indirectly through indemnity exposures, guarantees, or debt tightening that reduces available equity value.
How should I evaluate conflicting net worth claims across different websites?
When comparing sites, prioritize three checks: (1) correct identity match to the entrepreneur tied to Piece Of Cake, (2) whether the methodology mentions equity, valuation signals, and timeframe, and (3) whether the number is consistent with later public events like the 2026 UNICEF donation. If any of these are missing, the estimate should be treated as speculation.